Armed with a story that screamed to be brought to the surface and a desire to expand across the US, Fogo de Chão Brazilian Steakhouse needed help. We created a brand of old school authenticity and married it to modern technology. This rebranding started with the custom website and mobile site which drew on Brazilian roots and the tradition of the Gaucho. The launch of the website was coupled with a strategic ad campaign to maximize the ripple effects of each location opening.