KidsDental locations are fun places to be. Fun for kids, parents and the people that work there. Color is everywhere, along with video games, playscapes, slides, movies and fun furniture. It's the kind of place you wish they had when you were a kid! We captured that feeling with their logo design and carried it throughout their marketing strategy.
We decided humor should be a part of their brand because kids are pretty funny. For the print ad campaign we featured children's drawings with a quote that emphasized the need for kids to have dental care in a fun and light hearted way. They are fun to read.